Wall did fall, and many walls fell with that one. There is that too. We are not grasping at straws and McLuhan is our last-minute man, but we are ready to explore alternative ways of thinking. That which Einstein recommended decades ago, that the invention and discovery of the atom would revolutionize everything, that would require that we revolutionize our way of thinking is actually happening. Q: What was McLuhan like as a person, as a human being? Is the work he did a function of his personality, of the way his brain worked?